How To Improve The Ranking Of Your eCommerce Website In SERPs?

Building a beautiful eCommerce site is not enough; you need to promote and publish it in front of the right audience. And how do you do that? It is highly possible if you have it ranking at the top of search results for relevant keywords. But, it won’t be that easy for sure. With so much competition around, you need to be able to fight all the challenges involved with eCommerce SEO. There is a lot that Google considers while ranking an eCommerce site, which includes product descriptions, unique content, link building and more. You need to understand what Google wants to see on your site so that you can accomplish that. Here are some points you need to understand and work upon.

Product images

eCommerce is all about products; and attracting people by putting up awesome high-quality images of your products is a great idea. If your products are appealing, they are likely to have more users interested who will shop from you or even share your product images with their friends; thus increasing traffic on your site. And, more traffic means better SEO. You must also add an alt tag to each image that includes your targeted keywords to make it easy for Google to understand the images you have uploaded.

Product description

One of the most common issues seen on eCommerce sites is lack of original product descriptions. Majority of them simply copy and paste the description and content from elsewhere. Google wants to see original and real content, and not duplicated ones. Have a detailed product description for each product and make sure you create your own original and unique content.

Keyword research

Do you know what your potential customers want, what they are looking for and what words are they using to find products that you offer? Until you understand these points, you won’t be able to successfully target them. Use tools like Google Keyword Planner, Moz’s Keyword Difficulty Tool, Long Tail Pro or Research Central, and find out those keywords you must aim at. You can then use these words and phrases to optimize your product pages appropriately and attract more interested people towards your site.

Title tags

Make sure to give each individual page on your site a unique title. Do not have multiple pages with identical title tags. Additionally, your title tag should also be descriptive. It should let the visitors know what they can find on your page. Also, be as specific as possible. For example, if you are offering LED televisions, don’t tag your page as “LED TV” or “Samsung LED TV”; instead you can be as specific as “Samsung 24J4100 24 inches HD Ready LED TV” so that someone who is looking for this specific model can get to your page easily and immediately.

Snippets

Include snippets to your product pages to stand out on SERPs. You can add information like ratings, number of customer reviews, best price, number of products in stock, etc.

Responsive web design

People are using their smartphones and tablets more than ever to shop from online sites. Websites that are not user-friendly or are difficult to use on mobile devices lose sales and potential customers. So, you must make sure to have a website that works great on mobile devices if you want to increase conversions. But, this does not mean desktop users are going anywhere. Though they have reduced in number, they are here to stay. So, it is best to have a responsive web design that works well on both desktop and mobiles.

Customer reviews

Customer reviews although seem not to, but they actually do increase sales and prove better for SEO. More the number of positive reviews you have on your page for a product, more people will purchase from you. Also, these reviews will add more content to your product pages and give them a better chance to be found on SERPs. So, leave space for these reviews and put in efforts to have satisfied customers write for you on your page.

Follow the above mentioned rules and you will surely see a significant improvement in your eCommerce SEO. You can further get in touch with experts to help you with many other tiny but important details for your individual site to have it ranking higher on SERPs.

SUMMARY

To fight against the challenges of eCommerce SEO and rank high in SERPs, you need to improve on lot of things like product images, product descriptions, title tags, snippets, targeted keywords, customer reviews and website responsiveness.

Which Is The Best Magento Edition for your E-Commerce Site?

The eCommerce web development sector is growing at a fast pace with lots of platforms coming up in the market. Magento is one such platform used by more than 2,20,000 retailers, and the number is still growing. Are you also looking to startup your online business with Magento? Then, you must first know what Magento offers.

Magento Community Vs Magento Enterprise

There are two different editions of Magento - a paid one known as Enterprise and a free one known as Community. When asked which edition you would choose, you might say that it is obviously better to take advantage of the free version than the paid one, right? But, with a free version, you will definitely get limited features, where you will have to customize it according to your requirements. If the limited features can satisfy your needs then you could go for it. But, you need to properly analyze which of the two is the correct version for your business.

If you have a startup, a free edition would be enough but, if you are planning to go to an extended scale, you need to know what features and benefits you need. Choose the most ideal edition from the two that meets your requirements and fits the needs of your audiences well. Have a look at both the editions in detail so that you can select the best one from the two.

Magento Community

It is important to take care of your budget while running a business and this is the reason why Magento is offering its free version, which can be easily downloaded without paying anything. But, if you are opting for it, you must know the main features it offers. Ask yourself what you will really get if you choose the free Magento Community over the paid Magento Enterprise.

There is no annual license fee required for this free edition. You only pay for web hosting, domain name and for hiring developers. But, you would be happy to know that it can also be easily used by the merchants to add new features. The store owners also have the benefit of changing the system as per their requirements with the help of code level accessibility. The owners can also enhance the functionalities of the store with more than 7500 extensions available like creating discounts, free shipping and other offers.

The most important feature that Magento Community offers is "Catalog Management", which helps in managing the inventory for all your products. With this feature, you can manage the minimum and maximum quantities of your products along with the backordered items. You can edit or delete product tags and reviews. You can also sort your products according to their price, brand and other specifications. If you see a product selling at a great speed and quantities diminishing drastically, you can set the attributes for fast production for those items. The Catalog Management feature helps to easily import and export the catalog, and create personalized products for your customers, and also sort your customers on the basis of different attributes. It also provides a watermarking and image resizing feature incorporated in it.

Magento Enterprise

This is highly recommended for large and fast-growing online businesses because it helps in handling a larger catalog of products as compared to Magento Community. With this paid edition, you can separate different parts of your store on to different servers desirably. This edition helps in better logging in, better site access and a streamlined and faster checkout process with a secured payment bridge. You can even have improved tax calculation systems in this version.

Magento Enterprise comes with a full page caching feature that helps in creating snapshots for each page of the website thus, reducing loading time of these pages. This edition also helps to restore any CMS page, category page, product page or database backup with its roll-back feature.

Now, after reading about both the editions, it is for you to decide which edition you want to opt for by analyzing which of the two fits your business requirements appropriately. Whatever you choose, Jain Technosoft is at your service to make eCommerce web development easier for you. They have a team of best Magento experts in Bangalore, who can create and manage your business online smoothly with skills of designing, theme development, store management and more.

Google Alerts against Large-Scale Guest Posting, Advertorials and Optimized Anchor Text in Press Release.

Google has updated the link schemes document under their webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines.

The Guideline examples that were added to the document are:

·         Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links.

·         Advertorials or native advertising where payment is received for articles that includes links that pass page rank.

·         Links with optimized anchor text in articles or press releases distributed on other sites.

Google removed these guideline examples:

·         Linking to web spammers or unrelated sites with the internet to manipulate page rank.

·         Links that are inserted into articles with little coherence.

Large-Scale Guest Posts:

If you are guest blogging with the intent to build links, and those blog posts are done large scale with very little quantity built into them. Google may take action against the links in those articles or guest posting.

Advertorials

In a recent video by Google’s head of search spam, Matt Cutts explained that Google treats links as editorial votes. When links are embedded into advertorials or paid stories, if they are not disclosed, that is against Google’s guidelines.

Optimized Anchor text in press release

This is one of the huge updates that may have not been so clear for numerous webmasters. Google said “Links with optimized anchor text in articles or press releases distributed on other sites” is an example of unnatural link that violate their guidelines. Say for example, if you are publishing a press release or an article on your site and distribute it through an article site, you must make sure to nofollow the links if those links are optimized anchor text.

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Google Analytics will no longer support IE8 after the end of this year

Google on Monday announced that Google analytics will no longer support IE8 after the end of year as it keeps its focus on modern browsers.

Google hasn’t said exactly when IE8 support will be axed, but it says in BlogSpot that it wants to give users more than three months to prepare for this change and minimize the disruption of Google Analytics usage for you and your business.

The company said in an official blog that

“To focus on supporting modern browsers, we are deprecating official compatibility of Google analytics with Microsoft Internet Explorer 8 (IE8). We decided to do this to both accelerate the pace at which we can innovate new product features and to facilitate adoption of newer web technologies in the design of Google Analytics product. Our ultimate goal is to provide a superior user experience for every GA user”.

Google will continue to measure traffic from IE8 browsers, but accessing Google Analytics from IE8 will no longer will be supported. Google analytics will only support the latest versions of chrome, Firefox, Internet Explorer 9 or higher, Safari and other modern browsers.

Back in 2012, Google killed off Internet Explorer 8 support for the online Google Apps service. Google says it will send further reminders during the next three months, but advices companies to begin planning for the changes as soon as possible.

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