Google
has updated the link schemes document under their webmaster guidelines to add
large-scale guest posting, advertorials and optimized anchor text in articles
or press releases to the list of types of links that violate their guidelines.
The
Guideline examples that were added to the document are:
·
Large-scale article marketing or guest posting campaigns with
keyword-rich anchor text links.
·
Advertorials or native advertising where payment is received for
articles that includes links that pass page rank.
·
Links with optimized anchor text in articles or press releases
distributed on other sites.
Google
removed these guideline examples:
·
Linking to web spammers or unrelated sites with the internet to
manipulate page rank.
·
Links that are inserted into articles with little coherence.
Large-Scale
Guest Posts:
If
you are guest blogging with the intent to build links, and those blog posts are
done large scale with very little quantity built into them. Google may take
action against the links in those articles or guest posting.
Advertorials
In
a recent video by Google’s head of search spam, Matt Cutts explained that
Google treats links as editorial votes. When links are embedded into
advertorials or paid stories, if they are not disclosed, that is against
Google’s guidelines.
Optimized
Anchor text in press release
This
is one of the huge updates that may have not been so clear for numerous
webmasters. Google said “Links with optimized anchor text in articles or press
releases distributed on other sites” is an example of unnatural link that
violate their guidelines. Say for example, if you are publishing a press
release or an article on your site and distribute it through an article site,
you must make sure to nofollow the links if those links are optimized anchor
text.
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