Building a beautiful eCommerce site is not enough; you need
to promote and publish it in front of the right audience. And how do you do
that? It is highly possible if you have it ranking at the top of search results
for relevant keywords. But, it won’t be that easy for sure. With so much
competition around, you need to be able to fight all the challenges involved
with eCommerce SEO. There is a lot
that Google considers while ranking an eCommerce site, which includes product
descriptions, unique content, link building and more. You need to understand
what Google wants to see on your site so that you can accomplish that. Here are
some points you need to understand and work upon.
Product images
eCommerce is all about products; and attracting people by
putting up awesome high-quality images of your products is a great idea. If
your products are appealing, they are likely to have more users interested who
will shop from you or even share your product images with their friends; thus
increasing traffic on your site. And, more traffic means better SEO. You must
also add an alt tag to each image that includes your targeted keywords to make
it easy for Google to understand the images you have uploaded.
Product description
One of the most common issues seen on eCommerce sites is
lack of original product descriptions. Majority of them simply copy and paste
the description and content from elsewhere. Google wants to see original and
real content, and not duplicated ones. Have a detailed product description for
each product and make sure you create your own original and unique content.
Keyword research
Do you know what your potential customers want, what they
are looking for and what words are they using to find products that you offer?
Until you understand these points, you won’t be able to successfully target
them. Use tools like Google Keyword Planner, Moz’s Keyword Difficulty Tool,
Long Tail Pro or Research Central, and find out those keywords you must aim at.
You can then use these words and phrases to optimize your product pages
appropriately and attract more interested people towards your site.
Title tags
Make sure to give each individual page on your site a unique
title. Do not have multiple pages with identical title tags. Additionally, your
title tag should also be descriptive. It should let the visitors know what they
can find on your page. Also, be as specific as possible. For example, if you
are offering LED televisions, don’t tag your page as “LED TV” or “Samsung LED
TV”; instead you can be as specific as “Samsung 24J4100 24 inches HD Ready LED
TV” so that someone who is looking for this specific model can get to your page
easily and immediately.
Snippets
Include snippets to your product pages to stand out on
SERPs. You can add information like ratings, number of customer reviews, best
price, number of products in stock, etc.
Responsive web design
People are using their smartphones and tablets more than
ever to shop from online sites. Websites that are not user-friendly or are
difficult to use on mobile devices lose sales and potential customers. So, you
must make sure to have a website that works great on mobile devices if you want
to increase conversions. But, this does not mean desktop users are going
anywhere. Though they have reduced in number, they are here to stay. So, it is
best to have a responsive web design that works well on both desktop and
mobiles.
Customer reviews
Customer reviews although seem not to, but they actually do
increase sales and prove better for SEO. More the number of positive reviews
you have on your page for a product, more people will purchase from you. Also,
these reviews will add more content to your product pages and give them a
better chance to be found on SERPs. So, leave space for these reviews and put
in efforts to have satisfied customers write for you on your page.
Follow the above mentioned rules and you will surely see a
significant improvement in your eCommerce
SEO. You can further get in touch with experts to help you with many other
tiny but important details for your individual site to have it ranking higher
on SERPs.
SUMMARY
To fight against the challenges of
eCommerce SEO and rank high in SERPs, you need to improve on lot of things like
product images, product descriptions, title tags, snippets, targeted keywords,
customer reviews and website responsiveness.
